Alo Yoga became super popular in the recent years. It was founded in 2007 by Danny Harris and Marco DeGeorge. It has more than one million followers on Instagram.
But what is most important Alo Yoga has beautiful and unique clothes. They are so comfy and alluring that you want to use them all day.
“We live yoga. Every piece of Alo Yoga we design comes from our practice—what we need and want, always with the goal of perfecting forward, contemporary pieces that work from studio to street.”
“That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.”
“Alo because it’s the perfect street brand, comfortable, contemporary and decidedly not just for the mat.”
I found those quotes very powerful.
They also run the company in a very green conscious and friendly way. They have a solar powered office, they provide five days a week yoga for employees, organic food trucks, electric – car changing stations, an advanced recycling program that reduces waste to that of a small household.
I guess Alo Yoga is a dream for most of organic, conscious, yoga, mindful Californian and non-Californian folks.
Also, their marketing and sales department must be very smart. I discovered Alo Yoga through Alo Yoga’s Instagram profile. Their beautiful stunning yoga sequences made me fall in love with this brand.
Here are some my favorites:
All information I have taken from:
Alo Yoga’s Instagram profile